Custom Motor Show Auctions by Bidders Highway
This Easter, Elmia in Jönköping will once again be filled with engine noise, shiny paint and passionate enthusiasts when the Custom Motor Show opens its doors to Northern Europe's largest motoring festival. This year, something completely new is also happening. For the first time, Bidders Highway is arranging official live auctions in collaboration with the fair - directly from our stand on site. This means that as a visitor you can not only see the cars up close. You can also be there when the deals actually happen.
A new dimension of auctions
Over four days, we present a hand-picked selection of enthusiast cars for auction, where live audiences at the show meet digital bidding via our marketplace. The result is a dynamic auction environment where both visitors to Elmia and online buyers can participate simultaneously.
By combining the physical experience on the show floor with Bidders Highway’s digital platform, a unique atmosphere is created where bids can come from multiple directions at once – from the audience in front of the stage or from enthusiasts around the country.
Four days – four themes
To reflect the width of the enthusiast world, each day has its own theme.
Good Friday – European youngtimers
Icons from the 80s, 90s and early 2000s. The cars many grew up with – and which have become sought-after collectors' items today.
Easter Eve – American Cars
V8 roar, chrome and character. Here you will find classic cruisers, muscle cars and other American favorites.
Easter Day – Motorsport and Sports Cars
Performance, racing history and pure driving pleasure. Cars built to deliver excitement – both on the track and on the road.
Easter Monday – Vintage Cars
Timeless classics and rolling heritage that showcase the elegance and craftsmanship of automotive history.
Visit our booth and experience the auction on site.
If you visit the fair, you are most welcome to stop by our stand, see the cars that are up for auction and experience the atmosphere when the mallet falls.
Our auctions run continuously during the fair and our team is on site to tell you more about the items, bidding and how the auctions work.
Following the auction live at the fair is something very special – the feeling in the room, the excitement when the bids tick up and the moment when the mallet falls.
Place your bid – on site or online
If you are unable to attend in Jönköping, you can still join in. All auctions can be followed and participated in digitally via Bidders Highway, just as usual. So whether you are standing in the audience at Elmia or sitting at home in front of the screen, the same thing applies: When the right car appears – place your bid!
Explore the auctions that are live during the Custom Motor Show, visit us at the stand at Elmia and join in the bidding – on site or online via Bidders Highway.
Hope to see you this Easter!
//The Team at Bidders Highway
Are you coming to the Custom Motor Show this year? Do you think any categories are missing? Comment below!
