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About us

Bidders Highway is a digital marketplace for enthusiast vehicles. Cars and motorcycles that mean something extra to their owners.
September 22, 2025 09:00

Bidders Highway is a digital marketplace for enthusiast vehicles – cars and motorcycles that mean something extra to their owners. What counts as an enthusiast vehicle is subjective. For some it is a classic sports car, for others a newer motorcycle or a unique collector's car. That breadth means there is something for everyone with us.

Since our inception in 2022, we have grown rapidly and become one of Sweden's leading marketplaces for buying and selling enthusiast vehicles. The bigger we get, the more value is created for both buyers and sellers – with more vehicles, more bids and better deals. Our community also extends far beyond Sweden's borders and we already have a committed international following who are happy to bid on items on the Swedish market.

As a fully digital marketplace, transparency and security are our most important watchwords. We want the process to feel simple, smooth and fun – as rewarding as ownership itself. And even though we are digital, you can also meet us in person, at meetups and events around the country all year round.

Why auctions as a transaction model?

Almost all of our properties are unique, which is why auction is the fairest and most dynamic model. By letting the market set the value, the process is both transparent and democratic – while the seller can feel secure through our reserve prices.

As a marketplace, we help ensure that documentation from sellers is complete and accurate. In addition, we work to ensure that the items always reach the right target group and a large audience – providing the best possible exposure both nationally and internationally.

Auctions are not only an efficient way to buy and sell – they are also driven by the same passion as the entire enthusiast vehicle culture. That is why the model is growing the strongest in our segment, both here at home and abroad.

  1. Want to know more about how it all works? Read our FAQ .
  2. Curious about what's out there right now? Check out our ongoing auctions !