Jacob Odqvist
Jacob Odqvist's lifelong passion for cars and motorcycles led him to found Bidders Highway in 2022. With Golden Lions and Grand Prix awards from Cannes under his belt, Jacob has combined the tact of an advertiser with the passion of a vehicle lover who gone for a ride with Steve Jobs' in his BMW Z8 in Silicon Valley and has raced the Gotland Grand National on a 950 cc Dakar bike weighing 200 kilos.
Articles av Jacob Odqvist
Sot is back – and what a week it was!
There is something very special about driving a car you really know. A car you have had, missed – and got back. Like finding a pair of old favorite jeans forgotten in a box out at the summer cottage. For me, it's about my old Porsche 996 Carrera 2, a -98 with a manual transmission, rear-wheel drive and diff. A car that I have put my own stamp on over the years, with modifications that make it perfect for both everyday use and trackday. This week has really reminded me of why we love cars – and why I am so glad that Sot is back home.
October 09, 2025 15:00
The Porsche that found home
"Sot" has found its home again. Seven years ago, my brother and I bought our first Porsche. Our wallets were limited, but our requirements were crystal clear – it had to be a 911. So we chose perhaps the most unloved of them all, the 996. A black, fairly naked car with no equipment, imported from France, with an engine already changed, sitting on questionable Chinese coilovers and with an exterior that had seen better days. But it was mechanically sound – and for us, it was a golden opportunity.
September 17, 2025 16:00
The CEO has the floor - August
August is often a slightly quieter month on the auction scene, and so it is this year. But beneath the surface, it is noticeable that we are facing a trend shift. I see bidding continuing to be lively and interest high, but willingness to pay has slowed compared to recent years. At the same time, we have had a very strong influx of objects – something that bodes well for the autumn. It is also extra nice that our No Reserve auctions have received attention and resulted in several really successful closings.
September 15, 2025 16:00
The CEO has the floor - June
The month of June began with anticipation – not least because May, which started slowly, ended at record speed. We were curious to see if the trend would continue. It did – and more. June was an outstanding month on Bidders Highway, with many strong closings and continued great engagement from both buyers and sellers.
July 15, 2025 17:40
The CEO has the floor - February
A prize-winning 1938 Dodge and a 1956 Corvette were some of the highlights from February's auctions. The idea that you can't buy a cab in the winter doesn't seem to be true. In fact, we often see better bids during the winter months when it's easier to break through the noise. Most often, it's the sellers who have to be convinced that the time is right, the buyers are there and always ready.
March 12, 2025 10:35
The CEO has the floor - January
January is always a bit of a strange month from a sales perspective. It is fickle and polarizing. Some have fresh New Year's resolutions that slow down any impulse purchases while others are hungry for more. Add to that that January 2025, was short, started late and it took a while for us car geeks to digest the food and get started after the Christmas food coma. Then it happened, full speed again, and what a start it was!
February 11, 2025 10:35
The CEO has the floor - December/January
Dear enthusiasts, it's time for us to make a New Year's resolution. Not only to strive for increased joy in life but to counteract the possible risk that many older cars risk falling into oblivion during the generational changes in our own ranks. The resolution is - Get out and drive your cars!
January 21, 2025 10:35