Sell your car live at Custom Motor Show
We're bringing the auctions to Elmia - do you want to be part of it?
At Easter, Elmia is filled with passion, engine sound, and tens of thousands of enthusiasts. Together with Custom Motor Show, Bidders Highway arranges exclusive live auctions on site - and now we're looking for the cars that should take center stage.
Do you have a car that deserves the spotlight?
Live auctions during Elmia in collaboration with Custom Motor Show
During Custom Motor Show, Northern Europe's largest motor audience gathers - from collectors and investors to passionate enthusiasts. In collaboration with the show, we at Bidders Highway arrange themed live auctions over four days, where each day is dedicated to a specific category.
Your car is sold:
- In front of an engaged audience on site
- With national exposure through our digital platform
- With professional presentation and a secure auction process
This is auction - for real.
Four days. Four themes. One stage.
Good Friday - European youngtimers
Icons from the 80s, 90s, and early 2000s. The cars that defined a generation and are hotter than ever today.
Easter Eve - American cars
V8 rumble, chrome, muscle, and character. From classic cruisers to modern muscle cars.
Easter Sunday - Motorsport and sports cars
Performance, precision, and pulse. Cars rooted in racing or built to deliver maximum driving joy.
Easter Monday - Veteran cars
Timeless elegance and historical weight. For those who own a piece of rolling cultural heritage.
Why you should sell at Elmia with us
Selling live at one of Northern Europe's largest motor shows creates a unique combination of physical presence and digital reach.
With Bidders Highway, you get:
- Professional valuation and selection
- Marketing before and during the show
- Digital bidding
- Secure handling of the deal and payment
- Access to our established network of buyers
We create the right conditions for the right price - in the right environment.
200 000+
Visitors/month30 000+
Registered users150+
Images per auction250 MSEK+
Bid volume/monthWhat our customers say
Frequently asked questions
- Do you sell all types of vehicles?arrow_forward
- How do I know what my car is worth?arrow_forward
- Can I advertise my car on other marketplaces while my auction is live?arrow_forward
- How much does it cost to sell with Bidders Highway?arrow_forward
- Can I contact the seller afterwards if the auction doesn't reach the reserve price?arrow_forward