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Sell your car live at Custom Motor Show

We're bringing the auctions to Elmia - do you want to be part of it?

Your inquiry is not binding. We will contact you to discuss next steps.

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At Easter, Elmia is filled with passion, engine sound, and tens of thousands of enthusiasts. Together with Custom Motor Show, Bidders Highway arranges exclusive live auctions on site - and now we're looking for the cars that should take center stage.

Do you have a car that deserves the spotlight?

Live auctions during Elmia in collaboration with Custom Motor Show

During Custom Motor Show, Northern Europe's largest motor audience gathers - from collectors and investors to passionate enthusiasts. In collaboration with the show, we at Bidders Highway arrange themed live auctions over four days, where each day is dedicated to a specific category.

Your car is sold:

  • In front of an engaged audience on site
  • With national exposure through our digital platform
  • With professional presentation and a secure auction process

This is auction - for real.

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Four days. Four themes. One stage.

Good Friday - European youngtimers

Good Friday - European youngtimers

Icons from the 80s, 90s, and early 2000s. The cars that defined a generation and are hotter than ever today.

Easter Eve - American cars

Easter Eve - American cars

V8 rumble, chrome, muscle, and character. From classic cruisers to modern muscle cars.

Easter Sunday - Motorsport and sports cars

Easter Sunday - Motorsport and sports cars

Performance, precision, and pulse. Cars rooted in racing or built to deliver maximum driving joy.

Easter Monday - Veteran cars

Easter Monday - Veteran cars

Timeless elegance and historical weight. For those who own a piece of rolling cultural heritage.

Why you should sell at Elmia with us

Selling live at one of Northern Europe's largest motor shows creates a unique combination of physical presence and digital reach.

With Bidders Highway, you get:

  • Professional valuation and selection
  • Marketing before and during the show
  • Digital bidding
  • Secure handling of the deal and payment
  • Access to our established network of buyers

We create the right conditions for the right price - in the right environment.

200 000+

Visitors/month

30 000+

Registered users

150+

Images per auction

250 MSEK+

Bid volume/month

What our customers say